This is how Areas cooks up its recruitment success

The leading company in travel dining drives talent attraction and retention thanks to Bizneo ATS.

Success Story Areas

About Areas

Areas is the #1 operator serving over 350 million customers annually across more than 2,000 establishments

A leading company with a portfolio of 150 brands, including Burger King, Starbucks, Castro Hub, and Rodilla.

Areas is the leading food service operator with over 2,000 locations worldwide

Reasons to digitalize their processes

They aimed to enhance their capacity to promote internal talent and attract external talent

Among the objectives to achieve this goal were improving the efficiency of the selection process, effectively managing multiple sourcing channels, and ensuring GDPR compliance.

Areas, client of Bizneo HR’s HR software

This is what Inés Navarro, Talent Development Manager at Areas, has to say

“If there’s one thing that is clear in our strategic plan, it’s that technology is the essential vehicle to achieve our objectives”

With technology as a cornerstone for ensuring efficiency in its projects, Areas selected Bizneo HR as its technology partner to automate its recruitment and selection processes.

Areas selected Bizneo HR as its technology partner

This is what Óscar Cuadrado, HR Director for Areas Spain and Portugal, has to say

“We needed to implement an advanced technological solution like Bizneo HR”

Their people-centric approach and strategic decision to streamline processes were key factors in taking that initial leap, allowing the team to focus on effective talent management.

The Areas team is pleased to have an advanced technology solution like Bizneo HR’s

150 positions filled in one month thanks to Bizneo ATS, after reaching out to over 1,000 candidates

This is how Bizneo ATS has transformed the recruitment processes at Areas

Before


  • Inefficient recruitment processes.
  • Slow and overly decentralized hiring.
  • Challenges in developing internal career plans.
  • Delayed posting of job openings across multiple channels.

With Bizneo


  • Manage multiple job openings in a single environment thanks to Multiposting.
  • Build a high-quality database.
  • Ensure compliance with data protection regulations (GDPR).
  • Integrate the Areas Living platform for internal development with Bizneo ATS.
  • Strengthen the employer branding strategy and retain internal talent.

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