{"id":3650,"date":"2019-07-04T08:51:24","date_gmt":"2019-07-04T07:51:24","guid":{"rendered":"https:\/\/www.bizneo.com\/blog\/?p=3650"},"modified":"2023-03-15T17:19:30","modified_gmt":"2023-03-15T16:19:30","slug":"evp-o-employee-value-proposition-que-es-y-7-pasos-para-desarrollarla","status":"publish","type":"post","link":"https:\/\/www.bizneo.com\/blog\/evp-o-employee-value-proposition-que-es-y-7-pasos-para-desarrollarla\/","title":{"rendered":"EVP o <i>Employee Value Proposition<\/i>: qu\u00e9 es y 7 pasos para desarrollarla"},"content":{"rendered":"\n<p>Para facilitarte la tarea, en este art\u00edculo te explicamos en qu\u00e9 consiste la <strong>EVP<\/strong> y c\u00f3mo desarrollar una en 7 sencillos pasos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfEn qu\u00e9 consiste la Employee Value Proposition (EVP)?<\/h2>\n\n\n\n<p><strong><em>Employee Value Proposition<\/em><\/strong> (EVP) es una expresi\u00f3n inglesa que en castellano podr\u00eda traducirse como \u201cPropuesta de Valor al Empleado\u201d (PVE). En RR.HH., esta f\u00f3rmula define el <strong>conjunto de beneficios -tanto materiales como inmateriales- que una compa\u00f1\u00eda ofrece a sus trabajadores<\/strong>.<\/p>\n\n\n\n<p>La <strong>EVP<\/strong> refleja por tanto lo que significa formar parte de una determinada empresa, qu\u00e9 atributos la hacen \u00fanica y por qu\u00e9 vale la pena trabajar en ella y no en la competencia.<\/p>\n\n\n\n<p>Principales <strong>beneficios tangibles<\/strong> que puedes encontrar en una <strong>EVP<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Salario<\/li>\n\n\n\n<li>Vacaciones<\/li>\n\n\n\n<li>Flexibilidad horaria y conciliaci\u00f3n<\/li>\n\n\n\n<li>Planes de formaci\u00f3n<\/li>\n\n\n\n<li>Tickets restaurant<\/li>\n<\/ul>\n\n\n\n<p>Principales <strong>beneficios intangibles<\/strong> que puedes encontrar en una <strong>EVP<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Buen ambiente de trabajo<\/li>\n\n\n\n<li>Valores de empresa<\/li>\n\n\n\n<li>Oportunidades de crecimiento profesional<\/li>\n<\/ul>\n\n\n\n<p><strong>Atracci\u00f3n, reclutamiento y selecci\u00f3n, onboarding, desarrollo, retenci\u00f3n, salida y employer branding<\/strong>&#8230; cada fase es igual de importante para el devenir de un profesional en la empresa y, en consecuencia, cuidarlas ser\u00e1 esencial para la productividad y rentabilidad de la misma. <\/p>\n\n\n\n<p><strong>En nuestra gu\u00eda<\/strong> te ense\u00f1amos a aprovechar la tecnolog\u00eda para impulsar el rendimiento de tu plantilla y cuidar al m\u00e1ximo cada fase.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/hello.bizneo.com\/estrategias-ciclo-vida-empleado\/?utm_content=post-banner-medio\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"internal\"><img decoding=\"async\" width=\"1360\" height=\"204\" src=\"https:\/\/www.bizneo.com\/blog\/wp-content\/uploads\/2021\/05\/banner-ciclo-vida-empleado.jpg\" alt=\"Gu\u00eda ciclo de vida del empleado\" class=\"wp-image-21997\" srcset=\"https:\/\/www.bizneo.com\/blog\/wp-content\/uploads\/2021\/05\/banner-ciclo-vida-empleado.jpg 1360w, https:\/\/www.bizneo.com\/blog\/wp-content\/uploads\/2021\/05\/banner-ciclo-vida-empleado-300x45.jpg 300w, https:\/\/www.bizneo.com\/blog\/wp-content\/uploads\/2021\/05\/banner-ciclo-vida-empleado-1024x154.jpg 1024w, https:\/\/www.bizneo.com\/blog\/wp-content\/uploads\/2021\/05\/banner-ciclo-vida-empleado-768x115.jpg 768w, https:\/\/www.bizneo.com\/blog\/wp-content\/uploads\/2021\/05\/banner-ciclo-vida-empleado-810x122.jpg 810w, https:\/\/www.bizneo.com\/blog\/wp-content\/uploads\/2021\/05\/banner-ciclo-vida-empleado-1140x171.jpg 1140w\" sizes=\"(max-width: 1360px) 100vw, 1360px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfC\u00f3mo crear la EVP?<\/h2>\n\n\n\n<p>Ya te hemos contado en qu\u00e9 consiste la <strong><em>Employee Value Proposition<\/em><\/strong> y por qu\u00e9 necesitas contar con una. En los p\u00e1rrafos siguientes te explicamos en 7 sencillos pasos c\u00f3mo desarrollarla y empezar de inmediato a atraer al mejor talento.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Habla con tus empleados<\/h3>\n\n\n\n<p>Para crear una <strong><em>Employee Value Proposition<\/em><\/strong> cre\u00edble y efectiva, lo primero que tendr\u00e1s que hacer es escuchar y tener en cuenta la opini\u00f3n y visi\u00f3n de los empleados actuales de tu empresa.<\/p>\n\n\n\n<p>F\u00edjate en c\u00f3mo responden a estas cinco preguntas b\u00e1sicas:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u00bfPor qu\u00e9 decidiste trabajar con nosotros?<\/li>\n\n\n\n<li>\u00bfPor qu\u00e9 esta compa\u00f1\u00eda es un buen lugar para trabajar?<\/li>\n\n\n\n<li>\u00bfC\u00f3mo definir\u00edas su cultura?<\/li>\n\n\n\n<li>\u00bfQu\u00e9 hay aqu\u00ed que no se pueda encontrar en otras organizaciones?<\/li>\n\n\n\n<li>\u00bfQu\u00e9 cambiar\u00edas?<\/li>\n<\/ol>\n\n\n\n<p>El punto de vista de tus empleados te permitir\u00e1 analizar los SWOT de tu marca empleadora:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fortalezas (<em>Strengths<\/em>)<\/li>\n\n\n\n<li>Debilidades (<em>Weaknesses<\/em>)<\/li>\n\n\n\n<li>Oportunidades (<em>Opportunities<\/em>)<\/li>\n\n\n\n<li>Amenazas (<em>Threats<\/em>)<\/li>\n<\/ul>\n\n\n\n<p>Por si lo anterior fuera poco, involucrando a tus empleados tambi\u00e9n mejorar\u00e1s su motivaci\u00f3n y retenci\u00f3n. Los m\u00e1s comprometidos hasta se convertir\u00e1n en <a title=\"embajadores de tu marca empleadora\" href=\"https:\/\/www.bizneo.com\/blog\/como-convertir-a-tus-empleados-en-embajadores-de-marca\/\" data-wpel-link=\"internal\" target=\"_blank\">embajadores de tu marca empleadora<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Estudia las EVP de la competencia<\/h3>\n\n\n\n<p>En fase de an\u00e1lisis es muy \u00fatil estudiar lo que est\u00e1n haciendo otras empresas de la competencia. Ante todo, deber\u00e1s fijarte en:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>En qu\u00e9 consiste su <strong>EVP<\/strong><\/li>\n\n\n\n<li>C\u00f3mo la est\u00e1n comunicando<\/li>\n\n\n\n<li>Qu\u00e9 puntos ten\u00e9is en com\u00fan<\/li>\n\n\n\n<li>C\u00f3mo te diferencias de ellas<\/li>\n\n\n\n<li>En qu\u00e9 m\u00e1s podr\u00edas diferenciarte de ellas<\/li>\n<\/ul>\n\n\n\n<p>Recuerda: en la Guerra por el Talento, tus principales enemigos son las empresas de tu propio sector. Una buena <strong><em>Employee Value Proposition<\/em><\/strong> es el arma que tu arsenal necesita para ganarles de una vez por todas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ap\u00f3yate en tu equipo de marketing<\/h3>\n\n\n\n<p>Igual que en Marketing el <em>Customer Journey<\/em> se define a ra\u00edz del <em>Consumer Brand<\/em>, el \u00e1rea de Recursos Humanos tiene la tarea de analizar y definir en qu\u00e9 consiste el <em>Talent Brand<\/em> de tu empresa, para ver c\u00f3mo este afecta al <em>Candidate Journey<\/em> de tus futuros trabajadores.<\/p>\n\n\n\n<p>En t\u00e9rminos pr\u00e1cticos, esto significa que tu \u00e1rea de RR.HH. deber\u00e1 trabajar codo con codo con tu departamento de Marketing para crear una <strong>EVP<\/strong> original, atractiva, f\u00e1cil de comunicar y, m\u00e1s importante a\u00fan, f\u00e1cil de entender.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/hello.bizneo.com\/kit\/gestion-de-rrhh\/?utm_content=post-KIT-RRHH\" data-wpel-link=\"internal\" target=\"_blank\"><img decoding=\"async\" width=\"1024\" height=\"307\" src=\"https:\/\/www.bizneo.com\/blog\/wp-content\/uploads\/2023\/03\/KIT-RRHH-1024x307.png\" alt=\"Kit de Gesti\u00f3n de Personal\" class=\"wp-image-39184\" srcset=\"https:\/\/www.bizneo.com\/blog\/wp-content\/uploads\/2023\/03\/KIT-RRHH-1024x307.png 1024w, https:\/\/www.bizneo.com\/blog\/wp-content\/uploads\/2023\/03\/KIT-RRHH-300x90.png 300w, https:\/\/www.bizneo.com\/blog\/wp-content\/uploads\/2023\/03\/KIT-RRHH-768x230.png 768w, https:\/\/www.bizneo.com\/blog\/wp-content\/uploads\/2023\/03\/KIT-RRHH-810x243.png 810w, https:\/\/www.bizneo.com\/blog\/wp-content\/uploads\/2023\/03\/KIT-RRHH-1140x342.png 1140w, https:\/\/www.bizneo.com\/blog\/wp-content\/uploads\/2023\/03\/KIT-RRHH.png 1360w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Difunde tu EVP<\/h3>\n\n\n\n<p>Por lo muy bien construida que sea, una estrategia de <em>Employer Branding<\/em> que no se difunda correctamente no va a tener ninguna utilidad para tu organizaci\u00f3n.<\/p>\n\n\n\n<p>Para que tu <strong>EVP<\/strong> d\u00e9 los frutos deseados, deber\u00e1s seleccionar canales de difusi\u00f3n eficaces y, sobre todo, frecuentados por el p\u00fablico que quieres atraer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ajusta tu EVP al perfil de empleado que m\u00e1s te interesa<\/h3>\n\n\n\n<p>Antes de desarrollar tu <strong><em>Employee Value Proposition<\/em><\/strong> deber\u00e1s definir cu\u00e1l es tu <em>Target Audience<\/em>, es decir, a qu\u00e9 tipo de candidato quieres dirigirte.<\/p>\n\n\n\n<p>Materiales o inmateriales que sean, recuerda que los beneficios que ofrece tu empresa no tienen un valor igual para todos los perfiles.<\/p>\n\n\n\n<p>Por ejemplo, no es lo mismo atraer a un trabajador <em>millennial<\/em> que un <em>baby boomer<\/em>. Mientras los <em>millennials<\/em> buscan trabajar en empresas que les ofrezcan beneficios m\u00e1s all\u00e1 de la retribuci\u00f3n econ\u00f3mica (como flexibilidad, teletrabajo y oportunidades para crecer profesionalmente), los <em>baby boomers<\/em> esperan de su trabajo seguridad y estabilidad <em>in primis<\/em>.<\/p>\n\n\n\n<p>Por tanto, ten siempre en cuenta los siguientes factores a la hora de elaborar tu <strong>EVP<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Edad del candidato al que quieres dirigirte.<\/li>\n\n\n\n<li>Rol y sector de referencia.<\/li>\n\n\n\n<li>Nivel de experiencia del candidato.<\/li>\n\n\n\n<li>Factores culturales.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">S\u00e9 honesto<\/h3>\n\n\n\n<p>La honestidad es un recurso importante para crear valor a largo plazo. Si tu <strong><em>Employee Value Proposition<\/em><\/strong> promete m\u00e1s de lo que realmente eres capaz de ofrecer, terminar\u00e1s contratando a trabajadores inadecuados para tu organizaci\u00f3n.<\/p>\n\n\n\n<p>Recuerda que hacer una mala contrataci\u00f3n no solamente tiene repercusiones econ\u00f3micas, sino que afecta de forma considerable la productividad y la motivaci\u00f3n de tus actuales trabajadores.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">No descuides el entorno digital<\/h3>\n\n\n\n<p>Es innegable que las Nuevas Tecnolog\u00edas est\u00e1n revolucionando las medidas de atracci\u00f3n y selecci\u00f3n de talento. Para adaptar tus estrategias de <strong><em>Employer Branding<\/em><\/strong> al entorno digital deber\u00e1s:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tener una web corporativa que refleje adecuadamente la cultura de tu empresa.<\/li>\n\n\n\n<li>Tener un <em>Career Site<\/em> adaptado a tu imagen de marca.<\/li>\n\n\n\n<li>Adaptar todos tus contenidos online a los dispositivos m\u00f3viles.<\/li>\n\n\n\n<li>Cuidar tu imagen en las Redes Sociales, y no solamente en aquellas que est\u00e9n directamente enfocadas a la b\u00fasqueda de empleo.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/hello.bizneo.com\/demo\/suite\/es\/?utm_content=post-banner-grande\" data-wpel-link=\"internal\" target=\"_blank\"><img decoding=\"async\" width=\"1360\" height=\"408\" src=\"https:\/\/www.bizneo.com\/blog\/wp-content\/uploads\/2024\/02\/Banner-grande-software-recursos-humanos.jpg\" alt=\"Software de Recursos Humanos\" class=\"wp-image-44700\" srcset=\"https:\/\/www.bizneo.com\/blog\/wp-content\/uploads\/2024\/02\/Banner-grande-software-recursos-humanos.jpg 1360w, https:\/\/www.bizneo.com\/blog\/wp-content\/uploads\/2024\/02\/Banner-grande-software-recursos-humanos-300x90.jpg 300w, https:\/\/www.bizneo.com\/blog\/wp-content\/uploads\/2024\/02\/Banner-grande-software-recursos-humanos-1024x307.jpg 1024w, https:\/\/www.bizneo.com\/blog\/wp-content\/uploads\/2024\/02\/Banner-grande-software-recursos-humanos-768x230.jpg 768w, https:\/\/www.bizneo.com\/blog\/wp-content\/uploads\/2024\/02\/Banner-grande-software-recursos-humanos-810x243.jpg 810w, https:\/\/www.bizneo.com\/blog\/wp-content\/uploads\/2024\/02\/Banner-grande-software-recursos-humanos-1140x342.jpg 1140w\" sizes=\"(max-width: 1360px) 100vw, 1360px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Bajo el concepto de <b><i>Employer Branding<\/i><\/b>, imprescindible para todo departamento de Recursos Humanos, definimos el conjunto de estrategias y acciones concretas que una organizaci\u00f3n pone en marcha con el objetivo de <b>atraer y fidelizar el mejor talento<\/b>.<\/p>\n<p>La llamada <b><i>Employee Value Proposition<\/i>, o EVP,<\/b> es el primer paso que necesitar\u00e1s dar para desarrollar una <b>marca empleadora realmente atractiva y exitosa.<\/b><\/p>\n","protected":false},"author":1,"featured_media":3660,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[93],"tags":[10],"class_list":["post-3650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestion-de-personal","tag-reclutamiento"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>EVP o Employee Value Proposition: qu\u00e9 es - Bizneo HR<\/title>\n<meta name=\"description\" content=\"En este art\u00edculo te explicamos en qu\u00e9 consiste la Employee Value Proposition (EVP) y c\u00f3mo desarrollar una en 7 sencillos pasos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" 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